"I am on Social Media sites but it doesn't increase traffic to my website" - people ask me this occasionally, and I find that they are failing to link Social Media posts to their websites, or don't have buttons linking their sites to Facebook and Twitter etc.
Here I will explain:
Think of your website as the "centre" of the internet - that's a big statment, but if you think in this way you will increase traffic to your website.
Button Links
So, your website it the centre of your business. If you have not placed any buttons linking your website to your Social Media sites, it would be a good idea to do that for a start. Get your Web Designer to add some classy buttons that fit with the design of your site. Or if you are thinking about rebranding or starting up a business, choose a competent designer who can create bespoke buttons and build social media areas to your website that does not clash with the design of the site. Build them in and make it work.
Google Bots and Spyders
Now you have linked your website to your Social Media sites, Google and other Search Engines will notice "traffic" flowing from your site to the Social Media sites. This is a good start, but you need to encourage visitors back to your website rather than direct people away. So your next task is to draw attention to your website in your Tweets and Posts, then traffic will flow back to your site. Please see diagram here>>
Linking from Social Media to your website
Finally, you need to get to grips with creating a link to your website when you Tweet or Post on Facebook, or other. This needs to be done carefully, if you over do it, Google, Yahoo and other Search Engines will see this as Spam, so it's best not to link to your site every time you comment. It is also wise to link to your site when you have something to expand upon that will help other people and get them interested in YOU and your business.
Out to the Internet
Once you ahve set all this up, traffic is flowing to and from your website and Google and other Search Engines will see your site as "Important" and start moving it up the rankings. You can check your rankings by downloading SEO Quake to your Mozilla Firefox browser and watch your Page Rank grow.
