Your Logo alone should not be the finishing point of your brand identity. Your brand is more than simply the logo, it is the personality that identifies your company or product and should encompass the beliefs and attitudes of that business. Thinking further about your brand identity, is it something that needs to be reviewed every couple of years or longer? Is the message you created when you set up the company, still relevant today? Or, in more simple terms, do all your marketing materials look like they have come from the same company?
Your Logo therefore, is only one part of your brand: careful brand managemant employs many visual clues to carry a consistent message to your target audience. A single graphic that acts as the link to your clients, can be joined with other strong design themes, and this will help your brand be recognised as coming from the same source.
By Double S Design
No comments:
Post a Comment