1 - Web design is a meeting of technology with beautiful graphic design, make sure you study both if you want to succeed
2 - Use Photoshop as an aid to layout and plan your website, work at 72ppi and put the rulers on pixels. Use guidelines.
3 - don't slice up the whole of your a photoshop design for the web, leave text alone to be input as text not a graphic.
4 - Code the colour for backgrounds, and put images in the background where appropriate, this way your site will load quickly.
5 - Resize images for the web before you insert them into your code or editing programme, this way your site will load quicker
6 - Use 2 CSS files, one for your layout, the other for typesetting, keep as much CSS out of your HTML files as possible.
7 - Only use Flash to demonstrate your skills, don't create Flash only websites as many mobile devices don't support it.
8 - Nicely designed graphics speak volumes, don't use clipper art, clients do not want to pay for something they can do themselves
9 - Keep words to a minimum on your homepage, you need to get your message across in a short, snappy manner
10 - integrate your social media sites to your website, this way you increase traffic to your site and show brand awareness
11 - Use keywords - write your introduction with your keywords in mind. But don't over do it, Google doesn't like it.
12 - verify your site on Google and create a sitemap. This will improve your page rankings.
13 - Create a Blog and news feeds and send these to your site to help improve your search results.
14 - Get to know the difference between good and bad design, research pays, and listen to your client, they are all different.
15 - Build a website that suits your clients needs, nobody wants to pay for work that looks like everyone else's website.
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